7 Beer Label Design Trends Foaming Over in 2023 - Artwork Flow
by Admin
Posted on 21-06-2023 04:41 PM
Design trends are in a constant state of flux. As important as it is to keep these trends in mind while creating your designs, you will need to spend a lot more time coming up with a design that is conscious of these trends while still doing justice to your brand and its personality. When you consider the immense amount of work that goes into refining your
beer label
design at every stage, your team could easily find the task overwhelming and your final product may suffer as a result.
Since your success in the market hinges on getting everything right to a t, integrating a digital asset and artwork management tool like artwork flow into your team’s operations will allow you to eliminate errors throughout the project and make life easier for everyone involved.
The importance of good beer label design
Last but not least, the first words that people read on the label will be important. Let your consumer know what your beer is! if it’s an imperial stout, write that. If it’s an ipa (see notes below), indicate that. The most helpful step here is to build a huge word bank that you can whittle down to the most important names that your designer can use to create the art. Seem like a lot? well, the good news is that the beer industry isn’t held to the same standards as many others. “there are many different ways to make a ‘good label,’” says tanaka.
With so many beers on the market these days, it can be really hard to stand out on the shelf. This is what drove newburgh brewing company to solicit a busy and colorful label design for their cream ale, according to their coo and president paul halayko. The label features the company mascot betsy the cow along with icons from around newburgh, new york. You can see imagery of the brewery's building, the hudson valley, and phrases showing they're proud to be local like "this beer was born here" and "our interpretation of a new york original". Designed by philadelphia-based design firm modern good , it beat 64 brands to win cnbc's best-loved beer label for 2015.
Of course you want someone with design skills, but you also want to work with a beer label designer who’s a professional. This means communicating with you throughout the process, delivering on time and generally, being good to work with. We looked at each designer’s past customer experiences to make sure all of our recommended beer label designers are professionals in service as well as design. Are you ready to hire a hoptastic freelance beer label designer? whether you need to communicate the sophistication of your bourbon barrel-aged imperial stout or show the world that your funky, fun gose is what they need in their lives right now, work with a beer label designer who can translate your beer’s taste into the perfect image.
Look into popular design trends that are currently hitting the homebrew market. Take advantage by evaluating top sellers — improve on their style or do the complete opposite! just remember to make it your own. Vintage labels are always a popular design trend for beer bottles. Large and small breweries alike enjoy adding a classic look to their beers with a label that calls back the good old days, if that’s the brand image you’re going for.
When taking a look at today’s hottest beer design trends, it’s important to distinguish between minimalism and geometric labels. While the two worlds can collide, geometric designs don’t necessarily have to look clean and can still portray concretely visual design. Such illustrations of shapes and patterns are more abstract and sometimes more representative; but they always play the primary role in the label’s visual balance. Japanese designer and brewer kota kobayashi’s ippon matsu is a beautiful example of where geometric starts and minimalist ends. A white lone pine tree composed of rectangles and triangles sits at the center of the clear bottle, while a vertical label with handwritten text lies on top of the hinged bottle stopper.
So here we go - here we find our favourite craft beer label designs of the past year locked an loaded. We’ve organized by brewery name as to avoid people pounding on our door late at night, or ending up on @ bcbeermeme’s webpage. We all know creativity in craft beer is at an all-time high. In the tanks, but on the outside too; label design turning art-form as more and more of the world’s top breweries are pairing with artists and progressive design talent. Take a look and marvel at what the craft beer revolution is turning out on a global scale.